Book angle
The book hints at a splintered Zeitgeist; this concept gives it a room of its own by tracing four cultural words for collective atmosphere - German Zeitgeist, Chinese shidai jingshen, Japanese kuki, and Korean bunwigi plus nunchi.
Why now
Feed logic does not only fragment opinions. It fragments the social air in which people once sensed what was happening together.
Chapter references
- Chapter 4 - The Last Shared Reality
Built from 4 sources
FUTUROSHOCK: When Reality Gets Outsourced
Primary manuscript and conceptual spine for the entire atlas.
Zeitgeist / 时代精神 / 空気 / 분위기 notebook
A personal notebook on the historical force of Zeitgeist and adjacent East Asian terms for collective mood and social air.
Four words for the shared air
Comparative notes on German Zeitgeist, Chinese shidai jingshen, Japanese kuki, and Korean bunwigi with nunchi.
Liquid Modernity
A canonical vocabulary for shared atmosphere losing solidity, durability, and institutional shape.